Fluffy Pet Insurance Review

Marvin's low-down on Pet Insurance from Fluffy

The experts say:

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Fluffy offers a lifetime pet insurance policy with a decent £10,000 of cover for vet fees and an excess of £99 (the excess is the amount you have to contribute when you make a claim). Fairer Finance rated Fluffy Pet Insurance as a solid 3-Star product but it didn't feature in Which?'s latest round-up. Unfortunately, there is no cover for pre-existing conditions with Fluffy, but there is a multi-pet discount of 10% if you insure more than one pet on the same policy. Fluffy's main point of differentiation from other pet insurance companies is its app, which allows you to get discounts on pet food, dog treats and more from brands like Butternut Box, Different Dog, Furbabies Botanicals and Forthglade – the idea being that you get rewarded for keeping your pet happy and healthy. The app also gives access to vet video calls and dog training support. But do Fluffy pet insurance customers think it's any good? Read on to find out.

What Fluffy customers are saying right now:

The Good

  • ✅ Smooth experience to get a quote
  • 😊 Highly recommended
  • 💯 Clear communication
  • 🤩 Friendly and helpful team
  • 👍 Free training with insurance

The Bad

  • 😠 Payment disputes with other insurance companies.
  • 😤 Difficulty finding the company name on the FCA register.
  • 😡 Costly insurance compared to other providers.
Read more customer reviews of Fluffy

Fluffy customer reviews summary

Fluffy is a new kid on the block when it comes to pet insurance. It's clear from Google and Trustpilot reviews that customers have had positive experiences with Fluffy - from getting quotes quickly, to submitting claims and receiving prompt payments, to even having their queries answered by company founders! Even better, customers report that switching to Fluffy has saved them money compared to other pet insurance providers. All in all, Fluffy looks like a great choice for any pet owner looking for quality of service. Score: 8/10

Is Fluffy one of this year's Top 10 Pet Insurance companies?

Fluffy Pet Insurance Product Comparison

The key takeaway here is that the 3 options are identical, except for the amount of vet bills cover offered. The data is from Fairer Finance.

Fluffy Dog Insurance Products Comparison
Feature / Product Lifetime £7,500 Lifetime £5,000 Lifetime £10,000
Type of Cover Lifetime, annual Lifetime, annual Lifetime, annual
Medical Cover Limit £7,500.00 £5,000.00 £10,000.00
Medical Excess £99.00 £99.00 £99.00
Annual Policy Limit £7,500.00 £5,000.00 £10,000.00
Lifetime Policy Limit Unlimited Unlimited Unlimited
Dental Cover (Accident) £750.00 £750.00 £750.00
Cruciate Ligament Damage £3,000.00 £3,000.00 £3,000.00
CT Scans £1,000.00 £1,000.00 £1,000.00
MRI Scans £1,000.00 £1,000.00 £1,000.00
Prescribed Food £250.00 £250.00 £250.00
Complementary Treatment £750.00 £750.00 £750.00
Euthanasia Cover Limit £100.00 £100.00 £100.00
Cremation £0.00 £0.00 £0.00
Age when Compulsory Excess Rises 5 years 5 years 5 years
Amendment Fee £4.50 £4.50 £4.50
Holiday Cancellation £1,750.00 £1,750.00 £1,750.00
Holiday Cover £7,500.00 £5,000.00 £10,000.00
Existing Conditions Covered upon Renewal? Yes Yes Yes

Who are Fluffy Pet Insurance?

Fluffy is a trading name of a business called Strelka LTD, which is registered with the Financial Conduct Authority (the firm reference number 986188). Strelka LTD is an "Appointed Representative" which means that another insurance business called Innovative Risk Labs Ltd is responsible for ensuring it complies with the FCA's regulations. It was incorporated in 2020.

The founders of Strelka LTD  are entrepreneurs Pavel Gertsberg (b. 1994) and German Mikulski (b. 1995). In February 2023 they raised $450,000 in venture capital funding from QVentures, Techstars and angel investors.